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There is a multitude of WordPress plugins for SEO. Most of us know about Yoast. It’s installed on more than 5 million websites at the moment, which makes it the most popular SEO plugin for WordPress. However, there are lesser known alternatives which work as great and offer multiple features to manage your page SEO.
In this post I’ll briefly review Rank Math – a fairly new SEO plugin, which aims to dethrone big names or at least provide a lot more options than their competitors.
What is Rank Math?
Rank Math is like the new kid on the block. The team who developed this plugin, calls it the “Swiss Army Knife of WordPress SEO” and truthfully, it’s a title well deserved. You’ll be pleasantly surprised with the number of options and features that this plugin has to offer.. for free.
At the moment, Rank Math has over 80K active installations and its community is growing quite fast. Its developers masterfully incorporated all the key features that Yoast offers + added a good amount of new, much needed options (see section below), for which you’d usually need to use separate plugins.
Rank Math vs Yoast
First of all, it’s important to note that none of these plugins guarantee you 100% success. I recommend using them to make your pages and site more SEO friendly, by adjusting various On Page elements, such as: titles/descriptions, internal links, sitemap, redirects, etc. While each of these plugins can offer you basic suggestions on how to improve your content, you still need to follow SEO best practices to get more organic traffic to your website.
Now back to the comparison.
Though Yoast is an established plugin with features and integrations tested out for years by thousands of users, I like Rank Math because it comes with a set of fresh and useful options:
- Setup Wizzard
- Compatibility check
- Yoast settings importer
- Backup settings (I love this one)
- Support forum & documentation
- Enable/disable modules
- Works fast and provides a good UX
- Integrated SEO analyzer
To unlock some of the features described above (SEO analyzer, 5 focus keywords per page/post analysis, support forum, etc) you’ll need to sign up and create an account.
Things I like about RankMath
Since Rank Math offers a huge amount of options, I will mention only the features that are not preset in Yoast, or those that would require a separate plugin.
Here are some of them:
- Extended rich snippets support
- AMP compatibility (accelerated mobile pages)
- 404 error monitor
- Redirects (301, 302, 307, 410, etc.)
- Role manager
- WooCommerce compatibility
- Add missing Alt attributes
- Up to 5 keywords for content analysis
Things I don’t like about RankMath
Although Rank Math is a great plugin, it’s not perfect. If you are not an SEO geek you might find it a little overwhelming when you start using it.
Here are some things I find confusing:
- Redirect settings are a little bit confusing
- Image attachment settings are not clear. You might end up with issues similar to the Yoast bug
- There isn’t a fully built-in support for custom fields or ACF (advanced custom fields). The plugin now supports this feature, but theme providers need to tweak their themes to make them compatible.
Should I switch to RankMath?
Rank Math is definitely a good alternative to Yoast. It’s a handy tool for your on page optimization, content analysis, redirects, rich snippets, etc. But just like any other tool, don’t expect it to do SEO for you.
Is it worth trying? If you want to be in full control over your SEO and don’t want to use multiple plugins (as they can slow down your website or create conflicts with other 3rd party tools), you might want to give it a try. Especially since switching is so easy:
- If you’ve never used an SEO plugin before – install RankMath and run the wizzard, it will guide you through all the required steps.
- If you’re currently using Yoast or any other SEO plugin – install RankMath, run the wizzard, export your current SEO plugin’s settings and import them into Rank Math.
SEO is definitely a long term, ongoing process. No matter which tools you decide to use, always focus on providing high quality content, getting more backlinks and making sure your site is SEO friendly. As this increases your chances to succeed, get more traffic and hopefully convert that traffic into paying customers.